Xinhua News Agency, Frankfurt, January 12th, 2008 Summary: Chinese textile enterprises to increase R & D investment to better "go global"
Xinhua News Agency reporter Shaoli
In 2018 the Frankfurt home and interior textile exhibition came to an end on the 12th. At the show, a number of exhibitors from China said that domestic textile enterprises are increasing investment in R & D, continuously improving their innovative capabilities and brand awareness to adapt to the increasingly fierce competition in the international market and to better "go global".
The four-day exhibition attracted a total of nearly 3,000 exhibitors from more than 60 countries and regions. Among them, there are more than 500 exhibitors from China. During the show, tens of thousands of visitors from all over the world experienced the latest design and innovative products brought by national textile enterprises.
He Xiaochun, head of the enterprise that exports bedding products to Nansong, said that due to rising labor costs and other production costs in recent years, there is no price advantage for Chinese home textile products. Only by upgrading product quality can they be competitive in the export market.
He Xiaochun's annual export volume of enterprises in the 10 million US dollars, and now every year to invest 2 million to 3 million yuan for the design and development. In order to cope with the market competition, this enterprise gradually reduced the production scale of low-end products and increased the investment in research and development of mid- and high-end products. Although the output of enterprises has declined in recent years, the added value of the products has increased and the profits of enterprises have remained stable.
Reporters noted that the original non-material cultural heritage in Hebei native cloth was also brought to the exhibition. This traditional Chinese handmade textile, with its unique original style by foreign merchants of all ages.
"We have just begun to open up the international market of the original village of native cloth, the time to Frankfurt to participate in the exhibition is also very short.If the product design has a greater breakthrough, I believe that opening up the international high-end market is not a dream." Hebei Zanhuang Xueqin Cotton Products Development Co., Ltd. International Market Manager Zhang Li told reporters.
In a home textile enterprises from Hangzhou booth, the reporter saw an endless stream of businessmen came to negotiate. Business executives told reporters that they have been exhibitors for seven or eight years, the annual turnover is good. As a long time to establish their own brand in the industry, and continue to shorten the product development cycle, accelerate the introduction of new products, companies have been able to grow and develop. According to reports, the annual export volume of this enterprise has reached hundreds of millions of dollars.
Speaking of the future development of enterprises, many exhibitors have said they need to continue to enhance their own innovation and research and development capabilities and enhance brand awareness. In addition, we need to be more accurate grasp of the relevant policies and trends.